Here’s a great example of how to take a ‘problem’ and turn it into a profitable solution from Adele Colbert aged just twelve from Canada.
Check out her great video commercial which explains her unique selling propostion (USP) in just forty three seconds which is pretty amazing.
Check out her full story on this link!
Adele started her dog poop pick-up company “Backyard Landmine Removal” at the end of February, and since then it has taken off.
She now has regular costumers and feels accomplished from what she has done.
“The best part is the pride that I have in myself, and seeing people happy makes me happy,” Colbert says.
Colbert’s dad, John Colbert, says he is proud of what his daughter has done and how she has paid for her promoting material herself.
The key lesson I took from Adele’s story is how simple she gets her message across and how easy it is to understand her business etc.
Having a good USP (unique selling proposition) is vital for ‘any’ business. The best definition I’ve ever heard for a USP comes from Dan Kennedy. Dan says that your USP must answer this question. “Why Should I Do Business With You, Above Any And All Other Options, Including Doing Nothing, Or Whatever I’m Doing Now?”
What I have discovered over the years is that mostly all of us (business owners) have a very poor answer to this question. Our answers are all tied to things we care about, that are vague and general, and are totally incapable of actually making that emotional connection that causes people to want to do business with you! Also, your USP must be specific, consise, and meaningful.